Keynote Presentations

  • IW13_Keynote_Audience

    Day 1: Tuesday August 19
    10:30 a.m. – noon

    Mark_Bowden_Cropped_headshot_2Mark Bowden (@truthplane)
    Communications Expert


    With so many people competing on the planet right now, how will YOU ever get noticed? If you’re simply being yourself, chances are, you won’t. Mark Bowden will show you how being your “authentic” self may be impeding your success. In this highly entertaining and provocative keynote speech, Mark suggests the part of our brain responsible for making snap judgments is actually steering us away from beneficial and profitable relationships, both personally and in business. Why? It’s a survival mechanism, used to help us feel safe. But it’s also what’s standing between us and our full potential. Come prepared to laugh and leave with techniques that you can use immediately to change how people see you.

    About Mark Bowden
    Mark Bowden is an expert in human behaviour and body language, and the creator of TRUTHPLANE, a communication training company and unique methodology for anyone who has to communication to an audience with impact. Mark gives keynote speeches worldwide on persuasive verbal and nonverbal language and communication structures to stand out, win trust and profit, and his techniques are widely used by Fortune 500 companies, CEO’s and G8 Leaders. Mark’s publications are bestselling Winning Body Language; Winning Body Language for Sales Professionals; and Tame the Primitive Brain.


    Day 2: Wednesday August 20
    10:30 a.m. – 11:30 a.m


    Jackie Huba (@jackiehuba)
    Word-of-Mouth Marketing Expert


    It’s not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most successful pop stars of all time. Marketers have also been awed by her unconventional customer loyalty strategy. With 39 million Twitter followers she blows away her peers on social media. She has methodically built a grassroots base of what she calls her “Little Monsters”—passionate fans who look to her not just for music but also for joy and inspiration. Marketing expert Jackie Huba unpacks the method behind Lady Gaga’s success and isolates the seven strategies businesses can apply in an engaging and interactive presentation based on the research from her new book, Monster Loyalty: How Lady Gaga Turn Followers into Fanatics.

    About Jackie Huba
    Jackie Huba’s work has been called “the word-of-mouth-gospel” by Forbes magazine. An expert on creating and sustaining customer loyalty, Jackie is the bestselling author of Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, and is the co-author of Citizen Marketers: When People are the Message, along with Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Through her work, she has helped companies such as Discovery Communications, Whirlpool, Dell, Rogers, Yahoo, and Kraft to create unprecedented loyalty in their customer base.

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