Incentive Works

 Make New Connections
87% of our 2014 Exhibitors made a new connection.

IncentiveWorks is Canada’s largest marketplace for buyers of meetings, incentive travel services, business events, promotional merchandise, motivational products and corporate/business gifts. The two-day event is specifically tailored for planners to connect with suppliers, engage the industry, get inspired and learn how to plan better business events.

With over 20 years of proven results, IncentiveWorks is your key to reaching the Canadian market face-to-face!

IncentiveWorks is owned and produced by Meetings + Incentive Travel (M+IT). Meetings + Incentive Travel is a division of Newcom Business Media Inc.

Expect more than 400 exhibit booths and zones, representing over 700 companies from around the world, showcasing the best meeting, incentive travel, conference, events, rewards and incentive products available in the industry today.

With over 20 years of proven results, IncentiveWorks is your key to reaching the Canadian market face-to-face!

  • Proven history of delivering quality leads – over 40,000 gross leads were generated at the 2014 show.
  • Direct results – 77% of our Exhibitors are writing business today as a direct result of participating in the 2014 show
  • Make NEW Connections – 87% of our 2014 Exhibitors made a NEW connection.
  • Reconnect with Current Clients/Contacts – 88% of Exhibitors had the opportunity to deepen existing relationships and connect with contacts previously made.
  • Strong Buying Power – 97% of 2014 attendees had the authority to purchase, recommend and/or approve meetings, events, and premiums spend.

Who attends IncentiveWorks?

Our attendees have buying power, 43% have annual meetings spend budgets of $500,000+ and 57% have budgets of $499,000 or less.

Thousands of Canadian corporate and association planners of meeting, convention and incentive travel programs; incentive houses; corporate travel agencies active in meetings and incentive travel; convention and meeting consultants/organizers and special events planners; PLUS, buyers of premium/incentive merchandise and corporate gifts. With an anticipated attendance of 2,000 unique, qualified buyers in 2015 IncentiveWorks will continue be the largest, most qualified gathering of meeting professionals in Canada.

Job Function


Meeting, Event, Incentive Travel Planning



Administration, HR, Marketing



Senior and Executive Management, Owner, President

Industry Experience


10+ years



0—5 years



6—10 years

Looking to Buy


Meeting Services and Site Selection



Promotional Products



Merchandise Incentives / Awards



Travel Incentives

Source: 2014 Attendee and Exhibitor Post Event Surveys & Pre-Reg Statistics


Why Do Planners IncentiveWorks?

  • An opportunity to meet more suppliers at once at Canada’s largest business events show.
  • Quality networking opportunities both on and off the show floor.
  • Industry leading CE Credit Education on a variety of topics that matter.
  • Access to new ideas, concepts and learning opportunities facilitated by their peers and industry experts.
  • Input into the content, layout and new additions to the overall show. Their voice matters.
  • An effective use of their time. The show floor is designed with them in mind. An efficient and effective layout that maximizes their time spent with us.


Meetings + Incentive Travel continues to invest in the development of the Canadian meetings + events industry.


In 2015 you can expect

  • NEW innovative trade show and conference experiences,
    which elevate the overall engagement of attendees and exhibitors.
  • Qualified NEW attendees.
    Our access to new audience grows each year through our national owners and our strategic partnerships.
  • Audience Retention.
    95% of our audience plans to return in 2015. We have huge plans to engage them!
  • IMPROVED Appointments Tool that delivers even more functionality.

IncentiveWorks is proudly supported by the following industry associations

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