August 14 + 15, 2018

Metro Toronto Convention Centre

08:30 - 09:30
Event Technology Tool Kit

Do you ever feel like you’re on a hamster wheel or running a marathon you didn’t train for? What would you say if you could get more done in less time? The events industry is incredibly fast paced and while we all love what we do, we would also love to do it more efficiently.
In this session who will learn the trendiest event and project management technology available to you to MAKE YOUR LIFE EASIER. Don’t watch your co-workers speed through their work and get praised while you’re just trying to keep up. From project management software and outlook email controls to onsite event management apps, you will leave this session with your super power tool kit.
Learning Outcomes:

  • Project Management Tools
  • How to manage a team effectively
  • Event Management Tools
08:30 - 09:30
The Age of Engagement: An Audience Centric Approach to Building Community

In the competitive world of events, standing out and gaining the attention of your audience is increasingly difficult.  Today loyalty is fleeting unless you have a highly engaged audience.  Are your events delivering truly engaging experiences or are you at risk of losing relevance and loyalty?  This interactive session will use real cases studies from PCMA and its members on engagement and the impact it has on loyalty and your brand.
Learning Outcomes:

  • Understand the key pillars that fuel engaging event experiences
  • Evaluate and enhance your event to increase engagement
  • Gain ideas and insights to extend engagement pre and post event
08:30 - 10:30
Building Bridges Instead of Walls: How Gender Differences Affect Decisions in the Workplace

Everywhere you turn there seems to be another complaint about inappropriate behaviour and sexual misconduct. Yet no one talks about how gender differences permeate the everyday business landscape – affecting how people communicate, make business decisions and get judged for those decisions.
It’s time we have a dialogue about how women and men think and behave differently, both at work and at home. So we can arrive at a healthier environment for both sexes. One that fosters inclusivity and sound decision-making.
Learning Outcomes:

  • Decipher fact from folklore with concepts like empathy, intuition, risk-taking and conflict
  • Recognize and counteract stereotype threat
  • Use research-based, self-management techniques to gain confidence in potentially tricky business situations where gender is an underlying issue
  • Create meeting environments that are more inclusive and productive.
08:30 - 10:30

Imagine…being able to introduce participants to essential design thinking techniques, mindsets and behaviors in only 90 minutes. All while highlighting how to bring creativity to one’s work every day in a hands-on format. Experience Aware to learn how you can integrate design thinking solutions while creating a culture of innovation for your organization.
Creative thinking is more than a skill; it is a habit. Those who think creatively have developed certain reflexes that guide both their exploration of challenges and potential solutions. Creative work is motivating, builds employee commitment and engagement; and most importantly, creativity enables organizations to stay competitively fit in a world of rapidly evolving customer needs and expectations.
Aware will captivate you and highlight how to bring creative habits like empathy, radical collaboration and rapid experimentation to your everyday life.
Learning Outcomes:

  • Awareness of the tools and techniques of the world’s leading designers
  • An understanding of how you can enhance and model innovative behavior
  • Discover imaginative solutions through collaboration, feedback and brainstorming
  • The use of creativity as a competitive advantage with your customers
08:30 - 10:30
Visioneering the Future of Meetings

The way people interact has changed a lot in recent years, and this includes their interactions at meetings and events. Consider findings from recent global research into meeting surroundings—not only the rooms themselves, but also the spaces where delegates congregate, network and socialise—and how these spaces can help your events adapt to the new ways people engage onsite.
Learning Outcomes:

  • Learn how different meeting room environments support learning outcomes and help maximize meeting ROI.
  • Develop a better understanding of how technology can help build multi-way communication in the room and for virtual participants.
  • Consider the latest trends in food and beverage and how they can enhance the meetings experience for your delegates.
  • Consider the different venues types and non-traditional room layouts that help foster connections between and among delegates.
08:30 - 10:30
Event Wars – Extreme Production Challenge
We all know that a successful large-scale event has many moving parts and pieces and to orchestrate a successful event takes layers of planning and logistics. How do you ensure that multiple vendors are on the same page and can come together to execute the vision on time and on budget?

Join ILEA Toronto as our lead facilitators set the path for creating a visual production schedule using dynamic graphics and real life examples that attendees can take away and use in their roles right away. Subject Matter Experts in the areas of Audio Visual, Décor & Design, Venue, Catering, Entertainment and Production will guide the teams through the logistics, strategies and tactics required to achieve the vision.

This fun and interactive session will give participants insight into how creating a strong team of event partners and establishing clear lines of communication can solve problems and save money.

A combination of hands on table work in teams and group discussion. The lead facilitators will set the path and tie things together using dynamic visuals and real life examples.

90-minute session with a combination of hands on table work in teams and group discussion.  The lead facilitators will set the path and tie things together using dynamic visuals and real life examples.
Learning Outcomes:

  • Better understand Production Schedules
  • Gain an appreciation for strong communication across teams
  • Experience creative problem solving with an eye on the big picture
  • Better understand client/vendor needs and challenges
Content Sponsored by:
09:45 - 10:45
Social Media Strategies for Small Non-Profits

Due to limited resources — time and monetary — small non-profits face steep learning curves in acquiring expertise to engage with volunteers and donors in the fast changing social media landscape. Beginning in 2005 with a part-time role as Director of Outreach for Community of Christ Toronto Congregation, John has helped a struggling 125-year-old not-for-profit religious organization with no online presence revolutionize its messaging, social media engagement, and reach. In this presentation, John will share experience and techniques he and his team developed to maximize free and discounted channels available to not-for-profit organizations looking to engage the public, including new volunteers and donors, by increasing their online and social media offerings.

Learning Outcomes:
• How to use video and live streaming as a way to provide content and engage a wider audience
• Social media techniques that maximize audience participation and minimize costs
• Measuring results and outcomes

09:45 - 10:45
EVENT TRENDS 2019 – THE IDEA LIST: Uncover Ideas & Inspiration to Shake Up Your Events

Janice Cardinale, Chief Idea Hunter and event influencer is back with her high energy, fast paced, jam packed showcase of the most current trends in new ideas, products, food & beverage and entertainment from across Canada & beyond. Her expert eye for creativity, style and fashion makes her a visionary to know. Finding new ways to engage audiences of the future is critical. Trying new ideas is not an option it’s a must. To stay ahead of the curve your clients expect you to be an event wizard.. so you do not want to miss the IDEA LIST.
Learning Outcomes:

  • How will you disrupt and retool your own creative process?
  • What creative practices would add value to your business?
  • How does the fashion runway translate down to design, décor, food & beverage and entertainment?
  • How can you use new technologies in live event experiences allowing for interaction and personalization?
  • Where are there opportunities in creative placemaking, installation and public art?
11:00 - 12:00
Performance Coach & Author
Why are some people able to deliver under pressure while others fall apart? Leadership and performance expert Dr. J.P. Pawliw-Fry will answer this question in his innovative, case study-driven presentation. Pawliw-Fry studied more than 12,000 people from around the world to discover what top performers do to succeed, sharing his findings in his New York Times best-selling book, “Performing Under Pressure”. From the IncentiveWorks’ mainstage, he’ll share his insights with you and you’ll leave knowing how to make pressure a competitive advantage!
Sponsored by:
13:30 - 13:50
How to Tell a Story – the 3.5 secrets that move your audience

Storytelling is hot, and with good reason. Your ability to effectively tell a story means you can better connect, inspire and move your audience. Want to take your storytelling to the next level? Master storyteller Jason Thomson reveals the tips he shares with the CEOs and leaders of the world’s best brands, from RBC and Intel to Aurora Cannabis and Cirque du Soleil.

14:30 - 14:50
Humor in the Workplace

“A job is a job.” “All work and no play.” “Work to live, not live to work. “
These are tired, self-defeating tropes that for too many are considered to be the status quo. What those who live with this mindset fail to recognize are the tremendous benefits that humor in the workplace can provide:
• Humor is a tested and proven stress reliever and a stress-free workplace is a productive workplace.
• Humor encourages creativity allowing for inspired and innovative approaches to workplace obstacles
• Humor improves communication and strengthens relationships which fosters team building and collaboration.
• By learning how to effectively incorporate humor in a safe and inclusive manner business can expect a more excited and willing workforce.

15:00 - 16:00
Celebrity Planner

Kevin Lee, planner to the stars, joins Erin Henderson of The Wine Sisters, on the IncentiveWorks’ mainstage for a no-holds barred Q&A on creating events for the rich and famous. Lee has designed one-of-a-kind experiences for high profile figures and high-profile events including the Oscars, Grammys and Emmys. He is no stranger to the stresses and pressures planners face. Bring your questions and get ready to be fabulous!

16:10 - 16:30
Communication Guidelines for an Effective Narrative related to an Emergency

When you witness something for the very first time, with no preconceived notion of the incident, you become the narrator for that event. Living in the digital age with a portable camera in every pocket and social media at the precipice of our finger tips, we have become the narrator, director and producer for the events in our lives. As planners and operators it is vitally important that understand the importance of controlling your narrative in the case of any minor or major catastrophe. This informative session will make sure that the decision makers interested in your venue or event won’t hear the wrong narrative and let it affect their decision making. Don’t let the media, or your guests drive your narrative.

08:30 - 09:30
Build Relationships, Build Business

Want to enhance your relationship with existing customers? Or make the most out of exhibiting? In this interactive session, take away creative ideas to get the attention of potential clients and learn sales strategies that go beyond networking events and the trade show floor.
Learning Outcomes:

  • Learn about the initial conversations that build relationships
  • Distinguish between key prospects and soft leads
  • Provide “Wow” factor to gain referrals and more business
  • How to track and measure success and much more
08:30 - 10:30
EVENT ESSENTIALS 2.0: Building your event planning foundation

More information coming soon.

08:30 - 10:30
Own Your Time: Helping busy professionals find more time in their day

This popular program addresses the top productivity challenges faced by busy Meeting Planners: too many interruptions, conflicting priorities and information overload. Ultimately, this program helps people gain more control over their day, get more done and maintain better boundaries and balance.
Modules include:

  • The Power of Focus
  • Priority Management
  • Email Warrior

Learning Outcomes: This is a fast-paced program focused on long-term implementation success.

  • You will learn a simple prioritization formula
  • The importance of a tight backlog, how to build more focus time into your day and how to tackle email overload.
  • You will also learn how to most effectively track tasks and manage deadlines.
08:30 - 10:30
ColourUP! How to Think and Plan Creatively to Design Impactful Events

“You Paint What You Know is There, Not What You See” – Gertrude Stein
As an event strategist, you are expected to think on your feet and churn out creative solutions every day despite all the challenges involved in planning and production. In this lively and interactive session, the focus is on creative thinking, sensory communication, identifying and overcoming challenges and obstacles, and learning how to apply creative solutions to meetings and events. Participants will be invited to learn, share and increase their awareness of the value and impact of strategically designed and deliberately chosen event elements and how they create the Theater of Meetings ™ event experiences. Designing an environment that encourages Permission to Play ™ in a safe and secure setting is the planner’s responsibility.   Like theater, the message and story is woven to build on plots and sub-plots to engage the viewer. In meetings, the same pattern follows with engagement, with the actors are the participants themselves.   Both look for the same results to engage the audience and evoke emotional responses. Let the show begin!
Learning Outcomes:

  • Learn a five step process from Vision to Execution and how to plan creatively
  • Understand the role of the five senses as well as the 25 additional senses and over 30 sensibilities we all possess
  • Learn how design elements can assist with theme graphics, message and the visual dynamics
  • Apply strategic planning and use of timing, placement, agenda format, meeting and event enhancers, production, and design components
  • Understand how to deliberately plan 7-10 touch points to evoke responses that create lasting impact – physical, digital, personal and white/black space
  • Integrate the correlation of Advertising and Public Relations into your Meetings and Events
  • Take away ten creative tips to instantly apply to your meetings and events

“If common sense were so common, we would all be aware of this next big thing in meeting design – the meeting and event director, designer or stylist.” ™ – Dianne Budion Devitt

08:30 - 10:30
Checking the Pulse of Incentive Travel in Canada
Be the first to hear the results of the new Incentive Travel Market Survey 2018, sponsored by SITE Canada and the SITE Foundation, and facilitated by Meetings + Incentive Travel magazine.
This interactive session will include a presentation of the findings revealed by the data collected, followed by a panel discussion reviewing the health of the industry. This discussion will included evaluating current trends, areas of growth across the country, factors that are driving purchasing decisions, challenges within the industry, and which Canadian destinations are competing most to win incentive travel groups. Audience members will have the opportunity to ask questions and engage in the discussion.

Content Sponsored by:
09:45 - 10:45
Emergency Response Planning and You – Why 911 can’t be your only option.

Join Med-On-Site as we discuss what it means to have a proper emergency response plan in place, what each code system means and why you ultimately benefit from being prepared. Guest speaker Nawaz Tahir from Miller Thomson LLP will discuss the legal obligations, liabilities and ramifications of not being prepared. Afterwards we will invite guests to participate in a fireside chat discussing medical response, emergency planning and any legislative questions you may have.

11:00 - 12:00
Celebrity Chef
From the hotel kitchen to the television screen, celebrity chef Lynn Crawford is Canada’s leading lady of food! The Food Network star and author of “From Farm to Chef” will be bringing her love of fresh ingredients to the IncentiveWorks’ mainstage. Join Lynn for a dynamic hour of conversation, food and fun.
Sponsored by:


13:00 - 13:20
Negotiating to Win-Win!

Negotiating does NOT have to be a win-lose situation. In fact, everyone (besides Trump or Kevin O’Leary) loves when it’s win-win-win for all involved! There are strategies and techniques to learn that make negotiating easier for you to get the outcomes that you want, without antagonizing the other party. This session will give you a burst of useful phrases to use, when to pause, when to say ’I have to ask my boss’ to give yourself time to figure out your next step, body language giveaways and more.

13:30 - 13:50
Perfecting the Pitch

If storytelling is an art, a well-crafted message is the brush and an engaged audience is the canvas. Learn to paint not in broad strokes but instead to find the purpose and emotion behind your message. Make your presentations feel personalized knowing that the more you speak from direct experience with a willingness to be vulnerable – the more an audience tends to trust and connect.

Discover how to start from a place of abundance and filter information through the lens of your audience understanding that a compelling presentation is concise and relatable and that slides and technical language should be relied upon only as a means of clarification. Focus on the importance of body language and how to carry yourself with confidence, even in the face of uncertainty and how to adapt your message for changing audiences.

Fill your palette and take home the tools necessary to craft your next masterpiece.

15:00 - 16:00
Canadian Television Producer
Denise Donlon knows that no matter what you do, you have an opportunity to build a legacy, personally and professionally. Sharing stories from her trailblazing career in the media and entertainment businesses, she will illustrate why doing the right thing is the best thing for your business, your customers, your community and your career! Prepare to be inspired!

Sponsored by:

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